The Kyle Pease Foundation and Crisp Partner to Spotlight Competitive Push-Assist Division at AJC Peachtree Road Race
The Kyle Pease Foundation (KPF), a nonprofit dedicated to improving the lives of individuals with disabilities through sports, has partnered with Crisp, an award-winning video production and law firm growth company, to release a new video highlighting the exclusivity and impact of the Competitive Push-Assist Division at the AJC Peachtree Road Race.
Held annually on July 4th, the Peachtree Road Race is the world’s largest 10K, drawing tens of thousands of runners from across the globe. Since 2013, The Kyle Pease Foundation has fielded athlete-teammate duos who compete by pushing specially designed racing chairs along the course, empowering athletes with disabilities to experience the race firsthand.
The newly released video, produced by Crisp, tells the story of the elite Competitive Push-Assist Division—a capped field of athlete-teammate teams who meet specific performance, fundraising, and training benchmarks. Unlike the Open Division, which welcomes broader participation, the Competitive Division is reserved for athletes and teammates who demonstrate the highest levels of endurance, strategy, and teamwork.
“The Competitive Division represents the intersection of inclusion and excellence,” said Kyle Pease, Co-Founder and Director of Inclusion for The Kyle Pease Foundation. “This is not just about finishing a race—it's about racing to compete. We’re grateful to Crisp for helping us showcase the dedication of these teams in such a powerful way.”
Featuring emotional storytelling, cinematic visuals, and reflections from both athletes and teammates, the video celebrates the spirit of teamwork and highlights how inclusion can be both meaningful and high-performing. It offers an inside look at the passion, training, and purpose that define KPF’s mission.
“Partnering with The Kyle Pease Foundation allowed us to amplify a story that truly matters,” said Michael Mogill, CEO of Crisp. “These athlete-teammate duos are redefining what’s possible, and we’re honored to help bring their voices to the forefront.”
The video will serve as a core storytelling asset for The Kyle Pease Foundation across its digital platforms, partner outreach, and future event campaigns. It also aims to inspire more community members to support adaptive athletes through volunteering, donating, or participating in future races.