Thornton Wealth Management & The Kyle Pease Foundation
Inclusion isn't just a goal. It's a commitment. It's a call to action. It's a responsibility. This is a philosophy that both Thornton Wealth Management and The Kyle Pease Foundation share. Their partnership is a testament to the power of giving individuals of all abilities the opportunity to experience the joy of sport.
The partnership began at the 29029 Everesting Event, an endurance challenge where participants hike the vertical equivalent of Mount Everest in just 36 hours. There, Braelin Thornton, the founder of Thornton Wealth Management, met Brent Pease, the co-founder and executive director of The Kyle Pease Foundation.
"The inclusion that The Kyle Pease Foundation champions, both on and off the mountain, is incredibly meaningful," Braelin explained. "It’s a message we believe in deeply at Thornton Wealth Management, and we knew we wanted to support a mission like KPF's." As a six-time Red Hat finisher of the event, Braelin was especially inspired to get involved when she learned KPF was building a team to participate.
Brent was a natural fit to help train participants for the climb. He was hired as the event's head coach by 29029 co-founder, Marc Hondulich, after coaching him through an IRONMAN event. The first KPF team took to the mountain in 2022.
"KPF recognizes how unique and life-changing this event is to all who tackle the mountain," said KPF's Development Director, Morgan Pappas. "It naturally fits into our mission of changing the lives of individuals with disabilities through sports and beyond."
The collaboration between TWM and KPF goes far deeper than a typical sponsorship. It's about changing lives and building community. Braelin hopes this partnership will serve as a model of what is possible when philanthropic-driven businesses come together with like-minded individuals.
For Braelin, the connection between her business and the foundation's mission is clear. "Helping families plan for the future is about more than numbers; it's about creating security and opportunity," she said. "That’s why our work with KPF means so much. Inclusion is part of building a strong foundation, too. In business, success is only meaningful when you can share it."
The results of their shared efforts are powerful. The KPF team at 29029 has grown from 5 members in 2022 to 55 in 2025. With each new teammate comes more visibility for inclusion, which in turn raises more funds to purchase adaptive equipment, allowing more challenged athletes to experience the joy of inclusive sports.
The journey doesn't stop here. Together, TWM and KPF are preparing for the next chapter to include additional events beyond the mountain to expand KPF’s engagement opportunities. The 29029 Everesting Challenge has been a mecca for hikers coming together to “Everest for Those Who Can’t” and achieve a goal bigger than themselves.
Braelin agrees. "When you climb with purpose, in business or in sport, you realize the summit isn’t just about you. It’s about who you bring with you. That’s why this partnership matters."
For businesses considering a similar partnership, the message is simple:
When you align with purpose, the impact lasts a lifetime.