Hyundai and The Kyle Pease Foundation Launch Exclusive Video Series on Journey to IRONMAN World Championship Triumph
Hyundai Motor America, reinforcing the company’s Progress For Humanity vision, have launched an exclusive video series documenting the inspiring journey, triumphs, and challenges faced by athletes with disabilities as Brent and Kyle Pease take on the IRONMAN World Championship in Kona, Hawaii. The world-famous 140.6-mile event - presenting the ultimate test of body, mind, and spirit - has been the home of The Foundation’s efforts, shaped around the participation of the co-founder brothers, who were the first push-assisted brother duo to complete the challenge in 2018.
“Hyundai is honored to continue empowering The Kyle Pease Foundation in their mission to promote inclusivity in sports, as well as in society,” said Erik Thomas, Director, Experiential & Multicultural Marketing, Hyundai Motor America. “This inspiring video series is taking a vibrant look into the journey of Brent and Kyle Pease taking on one of the most grueling sporting events in the world, as they gear up to this year’s race in Kona. We believe that everyone, regardless of their physical abilities, should have the opportunity to participate in, as well as triumph in sports, as well as in life. This series is a reflection of our commitment - and our belief in the power of the human spirit.”
Hyundai, a global leader in automotive innovation and corporate social responsibility, is committed to supporting initiatives that foster inclusivity and community engagement.
“The Kyle Pease Foundation is grateful for the continued support of Hyundai to advocate for the inclusion of individuals with disabilities - and our new video series is truly a powerful illustration of how our athletes sacrifice so much to raise awareness and drive forward a national narrative on the inclusivity of people with disabilities in sports, in society and in the workplace,” said Brent Pease, co-founder of KPF. “People see the participation of our Foundation in October, but we believe these background stories really drive home the struggles and the overcoming of adversity by our athletes in events year-round. They’re an inspiration every day, and we hope those within the sport of triathlon and wider audiences all across the world celebrate these victories in life with these videos.”
The IRONMAN World Championships elite competition, known for its grueling course, serves as a powerful backdrop. One push-assist team and three able-bodied individuals will participate in this iconic event for KPF - hoping to inspire athletes, spectators and communities worldwide to embrace the spirit of inclusivity and celebrate the achievements of all athletes.
To schedule an interview with Brent and Kyle Pease, please contact kpfmedia@athelogroup.com. For more information about KPF’s journey to the IRONMAN World Championships, please visit Kona 2024 — The Kyle Pease Foundation.
About Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.
About The Kyle Pease Foundation
Founded in 2011, The Kyle Pease Foundation is on a mission to change the national narrative and shed light on the challenges of individuals with disabilities in the workforce and across society through sports and groundbreaking initiatives like its Inclusive Employment Program. The 501(c)3 non-profit is breaking down barriers, serving as a blueprint for how companies can and should empower people with disabilities, while removing burdens and enabling meaningful work.
The Foundation’s proactive fundraising supports direct assistance for its constituents, medical or adaptive sports equipment, scholarships and contributions to organizations that provide similar assistance to disabled persons. Serving as an inspiration, Brent and Kyle Pease made history as the first push-assisted brother duo to complete the IRONMAN World Championship in 2018, and have since competed in more than 150 competitive racing events to continue advocating for a more inclusive world.
For more information on The Foundation or speaking opportunities with the Pease brothers, please visit http://www.kylepeasefoundation.org and follow us on Facebook, X (Twitter), Instagram, YouTube and more.