The Kyle Pease Foundation is thrilled to introduce Ashley Herendon-Weeks as our Community Outreach Coordinator for the North Georgia Region! With her passion for inclusion, deep community ties, and personal experience in adaptive sports, Ashley is the perfect fit to lead KPF’s mission in the tri-state area and North Georgia mountains.
Ashley’s journey with The Kyle Pease Foundation began in 2022, but the seeds were planted even earlier. “I first heard about KPF during a seating appointment for my son, Brady, at Scottish Rite,” she recalls. “But everything truly changed when one of our cross country coaches, Mike Cosentino, brought a KPF buggy for us to try. The rest is history!”
That history includes a powerful story of perseverance and possibility. When Brady was in 6th grade, he set a bold goal: to run cross country for his middle school. Not only did he follow through—he stuck with it all the way through high school, capping his senior season by competing in the Georgia High School Cross Country State Championship in Carrollton.
The impact of inclusion in sport has been transformative for both Ashley and Brady. “I played team sports my whole life and I know how meaningful it is to be a part of something bigger than yourself. But I quickly realized that doesn’t happen as often as it should especially in rural areas like North Georgia,” Ashley shares.
Now, as Community Outreach Coordinator, she’s on a mission to change that. Ashley brings her fire, faith, and family spirit to every effort. “We’ve known for a long time that we wanted to bring the same energy and opportunity KPF offers in Atlanta to our community in North Georgia and the surrounding tri-state area,” she says.
Ashley is especially excited to witness the joy and pride families will feel as they see their athletes cross finish lines and shine on race days. “Seeing a parent watch their child from the sidelines, most for the first time, and watching each athlete become the most important part of our team during a race. It explodes my heart.”
So far, her favorite part has been the team building. “So many people and families are excited for this new adventure. The athletes, parents, volunteers, and pushers are primed and ready to push beyond limits!”
Outside of KPF, Ashley runs Refuge Fitness, a fitness center in Blue Ridge. When she’s not training or planning KPF events, you’ll find her spending time with her husband Stacey and their two boys, Brady and Boyd. And if you're ever looking for a laugh—ask her about her very real fear of brown crickets and crawly critters!
Please join us in welcoming Ashley to her new role! With her leadership, North Georgia is about to experience the joy, power, and life-changing impact of inclusion in sport.